Various Brands
Content Creation
Standing up a new agency department
Clients want content (faster, leaner), so we started a department.
Channel-native creative direction. Nimble-ifying operations to cut kickoff-to-traffic timeline in half. Mentoring experienced Creators in first agency roles.
Capital One
TikTok
Capital One brought us on as their production partner for Financial Education content on their organic TikTok channel. I Directed these spots — yes-and-ing their concepts from scripts to fully realized characters and worlds — all while stretching their limited OOP budget. These were intentionally lo-fi, made to look like something a creator could have made at home mostly with the props they’d have on hand. These are a few of the TikToks we produced, showing the range of the work we created:
.monks
Channel Ident
As Content Lead at Monks, I’m always looking for opportunities to foster a culture of making at the agency. To that end, I issued an internal challenge create Channel Idents for the agency (à la MTV or Adult Swim), piggybacking on existing shoots to find a moment for pure creative play.
The inaugural Channel Ident is this Milk & Cookies concept, which added just 20 minutes to our shooting schedule.
Hulu
Hulu wanted to add native style Reels to their performance marketing mix. I was the Creative Director for the brand’s inaugural ‘creator’ performance campaign, developing workflows to accommodate for unique client IP approval needs, while overseeing a Writer & Content Director team concepting & producing the campaign.
Red Drop
Red Drop needed content that would help spark conversations around menstrual health.
My writing partner and I concepted an ultra-comfy slumber party as the place for uncomfy conversations, as well as the advice-giving Eunice the Uterus.
With our in-house studio team we designed & built the set and props in the style of Pee Wee’s Playhouse meets menstrual-themed slumber party.
Metro
Metro wanted socially-native content that would drive sales without immediately feeling like an ad. We developed campaigns that tapped into the brand’s target ‘outsmarter’ audience and delivered on value messaging. I was the Creative Director over multiple campaigns for this native style work, working to streamline production turnaround and maximize production efficiency.
Cap One
@ Inc 5000
Capital One wanted social content capture at Inc 5000 to help generate awareness of their partnership of the event, and to establish themselves as a brand known for businesses. We built a packed shoot day of content capture and set up an editorial team working in the background throughout the day, enabling us to post real-time social content during the event.
