Metro
Yada Yada or Nada Yada Yada
YouTube campaign for brand platform launch
THE CHALLENGE:
Metro needed a distinctive approach to launch its new "Nada Yada Yada" brand platform to online audiences.
THE SOLUTION:
We pioneered the first YouTube-tailored campaign for a telecom company, with “Yada Yada or Nada Yada Yada?” a campaign that tapped in to popular native YouTube gameshow content. We maximized our production output, delivering 36 assets in both English and Spanish from a single day of filming. Each piece was crafted with attention-grabbing hooks and a variety of educational elements, ensuring the "Nada Yada Yada" message was not only entertaining but also effectively communicated.
MY PART:
I was the working ACD Art for this campaign — concepting & scripting the gameshow scenario, and hands-on working through every aspect of pre-pro, shoot, and edit. From a one day shoot with a bilingual cast, we created 12 unique scripts in English and Spanish, and created a wide variety of intro ‘hooks’ in edit for YouTube.
THE OUTCOME:
210% increase in Click Through Rate Year-Over-Year.
246% increase in ‘Nada Yada Yada’ search.